A two sided perspective

Having worked for both vendors and distributors many of my customers ask me for my thoughts on vendor sponsored incentive programs with their distribution partners. IT industry vendors for years have used incentive programs to influence distribution sales staff...

Organisations often support their staff's professional development by sending their staff on courses or providing in-house training. A skills gap that affects individual performance is often overlooked, that is, the ability to effectively manage one’s time, 'Time management'. The eff...

When I ask this question the answer is often Marketing, Public Relations, Advertising and Social Media just to name a few.  Most business owners also state that building their brand is an expensive exercise.

It is true building a brand like 'Coke' will cost you a fortune and take a l...

I’m often asked by clients to evaluate their marketing efforts and often their benchmark is their competitors.  They will replicate their competitors advertising mediums both online and traditional and follow similar structures or formats with website, newsletter and other collateral...